The world wants a brand new enterprise mannequin. The electronics business focuses on promoting new gadgets as typically as doable to make a revenue, driving fast product life cycles, overconsumption and waste. Fairphone is aware of that whereas revenue is necessary, a fairer, cleaner future is most necessary of all; we should transfer in direction of a round financial system that makes the a lot of the assets now we have. That’s why we love longevity and design longer-lasting, simply repairable smartphones – whereas encouraging others to embrace longevity too. In spite of everything, the longer you retain your cellphone, the decrease its environmental and social footprint. That’s the place our new enterprise mannequin is available in.
Introducing Fairphone Straightforward
We’re proud to announce the launch of Fairphone Straightforward, a smartphone subscription service that takes our round ambitions to the following degree. We’re giving customers in The Netherlands the choice to make use of our most sustainable and modular cellphone but, the Fairphone 4 (in inexperienced, with 8GB/256GB), for a set month-to-month payment, fairly than shopping for it.
Fairphone Straightforward subscribers don’t want to fret about changing their cellphone or about fixing it when one thing breaks. We care for any upkeep or upgrades wanted. Customers are additionally rewarded with decrease month-to-month charges in the event that they care for and use their cellphone for longer: for yearly the cellphone stays harm free, the month-to-month low cost will increase, rewarding customers for collaborating in our mission for smartphone longevity.
Is Fairphone Straightforward extra sustainable?
How is a subscription service extra round and sustainable than merely shopping for a cellphone, you could marvel? The present enterprise mannequin of our business sees about 1.4 billion cellphones bought globally. Customers maintain their telephones for a mean of 2-3 years, but solely 15% of discarded telephones are collected for recycling. This provides to the rising world’s e-waste drawback – and rising CO2 emissions, as 70% of a smartphone’s lifetime emissions happen throughout manufacturing. The extra new telephones, the bigger the environmental affect. These fast lifecycles not solely have a unfavorable affect on the planet, but in addition on the individuals working within the provide chain. The longer a cellphone (and all its supplies) are in use, the decrease the affect on individuals and the planet. Fairphone Straightforward maximizes the lifetime of our telephones and their supplies, whereas making certain an ideal person expertise and offering a extra sustainable enterprise mannequin for the smartphone business.
What makes Fairphone Straightforward round?
Fairphone Straightforward encourages subscribers to extend the lifetime of their cellphone by making certain they get pleasure from holding their cellphone in use longer. If the subscriber stops, Fairphone ensures the cellphone ‘lives on’ by refurbishing it and giving it to a brand new subscriber, or re-using the elements to restore one other cellphone. On the finish of the cellphone’s life, Fairphone will make sure that it’s correctly recycled. This fashion it received’t turn out to be e-waste, or find yourself in a drawer the place its beneficial supplies can’t be utilized.
This enterprise mannequin has been a long-time want of ours; till now we’ve principally been engaged on making the method of designing and producing a cellphone fairer for individuals and planet. However, after the client buys the cellphone, the method is out of our arms. With Fairphone Straightforward’s service mannequin, we will now make the cellphone’s complete life cycle fairer and extra sustainable, by encouraging longer use and making certain its re-use and correct recycling.
Need to know extra about Fairphone Straightforward? You may discover all the main points right here, and if you happen to’re within the Netherlands and in want of a brand new cellphone, be part of us, and turn out to be a part of the round resolution!