2022, one other eventful 12 months. We navigated our approach by new challenges and new advertising tendencies that proceed to maintain us on our toes. However with all this “new,” we nonetheless made certain we advanced our methods to face out and join with our viewers.
This 12 months has introduced a renewed give attention to nurturing present buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We imagine that connecting with our clients is how we measure success – so this development, for us, is one that may go nicely into 2023 and past.
We’re proud to say our platform and our clients have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve completed.
Collectively, we made an impression
This 12 months, Marketing campaign Monitor clients used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be precise, that have been opened up in 248 international locations internationally*. That’s some severe attain!
And, you designed 491,373 e-mail templates that made certain you stood out within the inbox.
You embraced know-how and leveled up your e-mail advertising recreation
You harnessed the ability of e-mail, A/B testing 140,663 campaigns and establishing 41,382 automated journeys. Consider all the extra engagement and conversion you drove!
Our new product releases made it simpler so that you can create impactful campaigns
2022 featured a few of our most enjoyable releases up to now. We debuted 26 new options that targeted on supplying you with a better, sooner and naturally easier solution to create impactful campaigns that take your advertising to the following stage.
Our largest and most enjoyable launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now out there to contracted clients sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this area)!
Our monumental SMS launch now offers our clients entry to probably the most highly effective and efficient advertising channels, to allow them to join and convert like by no means earlier than:
- The identical intuitive marketing campaign creation interface as e-mail, so that you’ll discover it straightforward to get your SMS campaigns up and working quick.
- Enhance the velocity of return in your advertising funding by encouraging instant motionout of your subscribers.
- Seamlessly seize SMS permissions so you possibly can develop your listing, increase gross sales and drive urgency with further contact factors.
However we didn’t cease there. Listed below are the among the different characteristic highlights:
Take a look at all our product enhancements from 2022, right here: What’s New in Campaign Monitor.
You may depend on us
We supported you with a 99.51% supply fee for all e-mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.
Our crew had your again each step of the best way
Once you wanted assist, you liked that now we have a devoted assist workforce, with actual technical experience – and we all know this as a result of 90% of you have been glad with how our workforce resolved your requests.
We maintain you forward of the curve with finest practices
We love creating content material to assist you in product finest apply and assist you to navigate advertising trade shifts and tendencies. We sit up for bringing you much more content material and connecting as a group by occasions in 2023, however for now let’s try some highlights from 2022.
- SMS Best Practices Resources Hub: Our workforce has performed a ton of analysis on SMS finest practices (so that you don’t have to).
- Email Academy: Preference Center best practices: We added a brand new on-line e-mail advertising course to our Email Academy household
- Signals22: our digital relationship advertising occasion, hosted by Marigold, introduced you 30 displays over 4 days mapped to the 4 levels of relationship advertising – Purchase, Interact, Personalize and Retain. Watch the sessions on-demand.
- Deliverability Q&A: We all know how essential deliverability is to you, so we sat down with our in-house deliverability professional, John Peters, that can assist you maximize inbox placement and engagement in the course of the busiest time of the 12 months.
- We launched over 20 new fashionable e-mail templates that assist you to drive curiosity and engagement in your e-mail applications. Discover them beneath the ‘newest class’ within the e-mail builder.
And collectively, we reached new heights
It’s due to our partnership with you that we acquired trade recognition. Listed below are a few awards we’re pleased with;
As part of the Marigold household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to the complete Marigold working in direction of a extra inclusive and accountable enterprise.
Marigold was additionally chosen as one of many hottest marketing tech companies of 2022 by Enterprise Insider and “Best Overall MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.
However it wouldn’t have been attainable with out you
We’re proud to be a associate who can develop alongside the altering advertising panorama and assist you to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are the best way we devour info, adjustments to laws and insurance policies, and even adjustments to advertising methods within the present financial local weather – we’re all the time able to adapt and pivot. Marketing campaign Monitor’s coming Shopper Traits Index will forecast a few of these adjustments anticipated all through 2023, so you possibly can confidently navigate the brand new 12 months (keep tuned for extra!).
Yearly, we are able to’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their clients. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We are able to’t wait to see what the following 12 months brings – and we sit up for being part of your journey in 2023.
*Utilizing Nation Codes because the measure ISO3166
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