Welcome again to our month-to-month round-up of favourite emails! We at Litmus have handpicked a group of emails which have landed in our inboxes not too long ago—ones that captured our consideration and stored us scrolling.
From stylized ALT textual content, bite-sized content material, distinctive e-mail design, and charming storytelling, get able to be impressed as we unveil the most effective of our inboxes. Let’s dive in!
Quip
Topic line: ChatGPT, will robots change my dentist?
Preview textual content: As an AI language mannequin, I can solely speculate…
Carin Slater (E-mail Advertising Specialist, Litmus) says: I used to be not anticipating a e-newsletter from Quip, however this was stuffed with enjoyable. From the Spotify playlist to the bite-sized bits, I used to be delighted with every a part of the e-mail. It was enjoyable and academic all through.
First impressions: Quip
Do you know that the common time a reader spends with an e-mail is solely 8.97 seconds? That’s why, first impressions are so essential in e-mail. Let’s dive into what instantly caught the eye of Logan Sandrock Baird (Senior Neighborhood Evangelist, Litmus) and Kimberly Huang (Content material Advertising Supervisor, Litmus): the twin calls-to-action (CTAs).
Kimberly says: You understand how in advertising, one CTA is the most effective observe? It’s type of cool that they’ve a “for adults” and “for teenagers” part.
Logan says: It bugs me a bit that they aren’t the identical size, which I do know might be difficult, relying on how they constructed the e-mail.
Kimberly says: I believe it really works right here!
Who Offers A Crap
Topic line: thanks thanks thanks thanks thanks thanks thanks
Preview textual content: *deep breath* thanks thanks thanks thanks thanks thanks
Carin says: The topic line/preview textual content had me laughing and received me opening. Then, after I opened with pictures off and noticed the stylized ALT textual content, I might nonetheless get the gist of the e-mail by way of the ALT textual content. 🙌🏻 Properly executed, Who Offers A Crap.
I wasn’t an enormous fan of after I loaded the pictures and discovered how a lot textual content was within the pictures. However the message was undoubtedly communicated properly even with pictures off, so I rely it as a win.
Learn extra: Consultants Say: Why You Shouldn’t Ship Picture-Solely Emails
Fandango
Topic line: Don’t Miss THE GUARDIANS
Preview textual content: Guardians of the Galaxy Vol. 3′ opens solely in theaters tomorrow.
Tracie Pang (E-mail Advertising Supervisor, Litmus): I preferred the progress bar on the high of the e-mail that defined Fandango rewards factors program. I additionally preferred the direct CTA buttons that linked to the ticketing web page for every night time throughout opening weekend: TONIGHT, FRI. 5/5, SAT. 5/6.
Costa
Topic line: Martyn, open up within the title of The King! 👑
Martyn Lee (Design Affiliate, Litmus): With an inbox flooded with coronation-themed emails, this e-mail from Costa stood out as a result of I believed the provide was actually intelligent! To reward individuals with related names to King Charles was an awesome thought to me. I additionally REALLY liked the loyalty card/bean counter on the backside of the e-mail (in addition to the delicate counter on the high of the e-mail).
DTC E-newsletter
Topic line: 📦 Operation: Discover Van Thief
See the e-mail in Litmus Scope
Kimberly says: The story of the stolen van had me hooked! It was a intelligent use of storytelling, and I believed DTC E-newsletter did an awesome job at contextualizing the content material to make it related to their subscribers.
I additionally need to shoutout the e-mail design. I respect how the content material is damaged down, with a concise and skimmable desk of contents within the introduction, permitting me to shortly grasp the construction of the e-mail and what to anticipate. Additionally, the subheadings gave me a way of time (e.g. 🐝 Monday, Could 1st: The sting.) because the narrative unfolded, serving to to offer clear expectations for every part of e-mail copy.
Keep tuned for subsequent month!
That’s a wrap on our month-to-month round-up of favourite emails! We hope you loved perusing our assortment from Could 2023. We’ll be again subsequent month with our picks!
