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Conditional Formatting Disappears from Fb Advert Reviews

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Conditional Formatting Disappears from Fb Advert Reviews
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Oh boy. This retains taking place. Simply yesterday, I wrote about how Examine Instrument has gone away. And now it’s conditional formatting.

This looks like a replay. However let’s stroll via what advertisers are seeing, the advantages we lose, and what this implies…

The place Did It Go?

Conditional formatting was an possibility inside your customized advert reviews. If you happen to clicked the dropdown on an merchandise within the header row, you’d get the choice for “Format.”

Facebook Conditional Formatting

Properly, that is what I see once I do this now…

Conditional Formatting Gone

This was first dropped at my consideration by a reader who commented on my unique publish about conditional formatting, so I’m not alone.

It’s… gone.

What Are We Shedding?

This was a brilliant helpful characteristic that allowed you to shortly get visible queues concerning the efficiency of your advertisements.

You’d create guidelines…

Facebook Conditional Formatting

These formatting guidelines might spotlight whether or not a end result was “good” or “unhealthy,” or it could possibly be a variety of colours for all the pieces in between.

Right here’s an instance of what the ultimate product may appear like…

Facebook Ads Conditional Formatting

This was particularly helpful if you happen to had a lot to maintain observe of.

What Does This Imply?

I’ve a tough time developing with a very good concept relating to what has occurred right here. I assume conditional formatting was initially lined within the Assist Heart, nevertheless it’s not talked about now. Was it eliminated or was it by no means there?

What could be the motivation for eradicating it? It’s simpler to elucidate the removing of metrics which may be inaccurate or incomplete. However, what could be the reasoning behind eradicating conditional formatting?

Is it doable that is being moved to Advertisements Supervisor’s principal reporting interface? Positive, I suppose. However past that, there solely seem like two explanations:

1. It’s gone for good.
2. This can be a bug or underneath building, and we’ll see it once more quickly.

With out a proof from Meta, we are able to solely guess.

Your Flip

Have you ever misplaced conditional formatting, too? Did you utilize it?

Let me know within the feedback under!

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